A Complete Guide to A2P 10DLC Compliance for Businesses
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The world of text message compliance for businesses, specifically A2P 10DLC (Application to Peer 10 Digit Long Code), is changing fast and businesses need to get up to speed quickly. With the new requirements that must be met, it can be difficult for companies to keep up with all the changes. That's why we've put together this comprehensive guide - so you can stay informed and compliant with ease.
This guide will walk you through the basics of A2P 10DLC compliance, including what it is, how it works, and what steps your business needs to take in order to meet the new standards. We'll also provide tips on ensuring continued compliance and staying ahead of any future regulations or updates.
What Every Business Needs to Know About A2P 10DLC
What is A2P 10DLC?
A2P 10DLC is a system that allows businesses to send application-to-peer messages using a 10-digit long code. This has become an industry standard as lawmakers and carriers, including Verizon and T-Mobile, have set compliance rules that all businesses must adhere to.
What are the benefits of A2P 10DLC?
A2P 10DLC provides businesses with the ability to communicate securely and compliantly with their customers. By complying with this regulation through a number of different technologies, businesses can ensure their messaging use cases meet all regulatory requirements, which reduces the risk of campaign denial and ensures their texts will be delivered successfully. Additionally, A2P 10DLC compliance ensures that text messages will be delivered to your customers, so long as you meet all other required text messaging compliance requirements. Put simply, if you ignore A2P 10DLC, your business text messages will not be delivered.
Why is A2P 10DLC Registration Mandatory?
A2P 10DLC has been around since 2019, first introduced by Verizon, and all other major carriers followed. The reason? Their was demand from busineses with high text message throughput, so carriers needed a way to differentiate these use cases. As it turns out, this led to what we know A2P 10DLC today, which is a more stern eye on all business texting use cases and better oversight by third party regulators to reduce spam texting.
So what's next? As of July 5, 2023, businesses that have not registered for A2P 10DLC may find their text messages being increasingly filtered out. By August 31, 2023, non-registered businesses may have all their texts blocked entirely. This makes A2P 10DLC registration not just beneficial, but mandatory for businesses looking to maintain effective communication with their customers.
How Does the Registration Process Work a Step-by-Step Guide
1. Provide your business’s W-9 form to texting vendor (like Structurely) for verification.
2. The Campaign Registry (TCR) reviews the Campaign registration and approves it.
3. Ensure you have opt-in consent or a disclaimer on all forms of communication.
4. Your messaging use cases will be reviewed by TCR for campaign approval.
5. If approved, your texts can now be delivered using an A2P 10DLC system with compliance rules in place
The process begins by providing your business's W-9 form to verify its legitimacy. Texting vendors such as Twilio or FiveNine are responsible for validating this information. An intermediary known as The Campaign Registry (TCR) then facilitates the approval of the registrations.
The more complex aspect of the process lies in campaign approval, where TCR reviews your messaging use cases. It is essential to ensure you have opt-in consent or a disclaimer on all forms, as failing to do so could result in campaign denial and your texts going undelivered.
How Can Structurely Help?
Here at Structurely, we understand the importance of seamless and compliant customer communication. We work with a variety of interoperable programmatic messaging vendor products, such as Twilio, Telnyx, and MessageBird, to navigate the A2P 10DLC experience. Our goal is to ensure diverse and quick approval for our customers, helping you maintain effective communication without any compliance hiccups.
In Structurely, you can choose which service to get your local area code (10 digit long code) phone number from, be it Telnyx or Twilio. And, you can get as many numbers as you need.
This diversity, which isnt offered my most any other text messaging technology company, allows us to take advantage of how these different texting platforms handle A2P 10DLC compliance. There are pros and cons to each platform, but best practice is to go with the platform you know. Do a bit of your own research, or talk to our team directly to hear our take on the pros and cons of each, and we'll help you provision one or many numbers.
A2P 10DLC compliance doesn't have to be a daunting task. With the right knowledge and support, you can easily navigate this process and continue to provide your customers with the communication they need. To learn more about how Structurely can assist you with A2P 10DLC compliance, feel free to get in touch with us today.