Real Estate
Apr 7

Automate Real Estate Lead Follow-up For a Happy Bottom Line

Pete Jones

Pete Jones

Director of Demand Generation

You know what they say, real estate is all about location-location-location. Except when it comes to the real estate lead follow-up work you do! Scheduling and administrative tasks are a time suck that will drain even the most successful agent's energy.

Then there is the endless toggling between systems, back and forth, all day long just to complete one task. All the passwords, if you can even remember them.

What if I told you there was an easier way that benefitted not only your time but also your bottom line.

Would you be interested?

Why, of course, you would! I know it's a no-brainer, but you’re still skeptical, so let me elaborate in this post. Then, if you want to hear it from a top agent and other sales experts, check out the webinar recording at the end for the real gold.

Toggling Between Systems

Stop it! It is completely frustrating and a significant time suck. I know you feel that.

Automation is your friend when leveraged correctly. Connecting your system of work to others likeminded systems can maximize their efficiency and make the entire process a lot more seamless for you, which makes it one of the best investments you can make!

Any good ISA team’s goal is to be on the phones all day, booking appointments. Anything that takes their focus off this one task needs to be eliminated immediately.

But, they need a full pipeline, which means they likely have to toggle between systems to accomplish their tasks, which is wasted time that can suck your team’s productivity. Aligning your systems of work and automating your processes will shoot your productivity through the roof.

“Since we see I got Real Synch, I guess like two years ago, Structurely, about a year ago. And so now my inside sales reps, their productivity has gone through the roof. Instead of six closings a month, it's 12, 15, 18, 20. I mean, it's game-changer,” said Chris Watters, CEO of Watters International Realty.

Getting Better Leads

You’ve probably tested leads from platforms like Zillow and Those sites usually produce bottom-of-the-funnel leads that are looking to make a move quickly - but they can cost you more in the long run!

While the leads from these sites usually have a shorter sales cycle, they often come with cost per lead in the hundreds.

Even if you can afford to keep up paying that much for a lead, you know there has to be a better way.

There is, it starts with automation.

Watch the below webinar with Chris Watters, Scott Sillari from Real Synch, Greg Folwer from Lion Bolt Media, and our own Tyler Jordison to hear

  • Automating your lead process to lower Client Acquisition Cost by 300%
  • Very cool productivity tips like Gmail filters
  • Leveraging retargeting strategies to maximize your returns
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