Customer Journey
Oct 15

What is Conversational Text Messaging + How Does it Helps Your Business?

Pete Jones

Pete Jones

Director of Demand Generation

You may not know it, but you use conversational text messaging every day. You know, the texts you send your Mom, friends, or coworkers.

Those are conversations, right?

You don’t just send a message and then never check to see if you got a reply.

Do you?

That would be pretty cold if you did.

I assume you often have long back and forth conversations over text. If you’re like me you may even prefer to text instead of picking up the phone.

Now that I’ve painted the picture - conversational text messaging is simply holding a conversation over text messaging.

Wouldn’t it be cool if a business understood your tendency to text message and held a conversation with you rather than leaving you sales voicemails?

How Conversational Text Messaging Helps your Business

Okay, let’s flip the perspective a little bit. You text, we covered that.

But, do you text your leads? Also, can I ask - are you good at getting back to your leads?

I knew the answer to those questions before I asked them.

That is why we built an AI Assistant to solve your lead follow-up problem. We initially built the Assistant to solve the problem in real estate, but we know there is a lead follow-up problem in other industries as well.

Because let’s face it, many industries are terrible at getting back to their sales leads.

Did you know 58% of B2B businesses do not respond to their website leads?

As astounding as that stat is, I get it.

I used to be in sales before I got into marketing. I hated picking up the phone to cold call or dial for dollars. Maybe that is why marketing was a better fit for me.

But, I know I was not alone with that sentiment. Salespeople want to spend their time doing what they do best so they can convert sales and meet their goals.

They want more warm leads.

So, why not text?

65% of customers would rather just text or message a business rather than picking up the phone or email.

How does it work?

I’m glad you asked.

In your usual process, when your lead fills out your website form that data goes into your CRM and likely into your marketing automation solution to spit out an email.

Is that pretty close?

I know there are variations to that setup, but I know we all automate some part of the lead follow-up process because there is just no other way to do it at scale. Plus, 80% of executives agree automation can save up to 360 hours a year.

With your new AI Assistant on board, she steps in after the lead fills out the form to immediately send a message.

If the lead responds,  she holds a two-way conversation to uncover the qualifying data you need to confirm whether or not the lead meets your ideal customer profile.

If you lead does not respond, she'll continue to nurture the opportunity for up to 12 months.

She also has pre-built scripts that are tried and true with exceptional results, like a 57% engagement rate.

If you want, you can watch the conversation with either our desktop or mobile apps. Or you can mute it and jump in, or just watch her do what she does best, qualify the opportunity and hand it off to you to close.

Ready to learn a little more?

You can check out your AI Assistants resume right now and hire her today.

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