Sep 19

Introducing: Script Customization

Nate Joens

Nate Joens

Co-founder, head of innovation

As much as we'd love to toot our own horn here at Structurely, we know our scripts weren't perfect for everyone. ?

Some of you fine folks didn't like it when we asked for a lead's financing status, or maybe you wanted us to continue with soft pitch to a lead who mentioned they already had an agent.

Although our scripts were built with your expert feedback, and feedback from some of the top Inside Sales Agent (ISA) coaches in the country, they weren't perfect for each of you.

That changes today.

We're thrilled to announce our latest feature: Script Customization. Giving you the ability to Build your Own ISA.  ?

You read that right...we're giving you the ability to build an employee from scratch. Pretty wild right? It's like an episode out of Westworld.

Over the next while you'll see a lot of new content from us around how-to's, best practices and more ideas on how you can build the perfect ISA.

? Download our Free "The Complete Real Estate Inside Sales Agent Starter Kit"

So let's get to building the best ISA for you.

Same response time, same long term follow up you've come to expect

Don't you worry one second, Aisa Holmes will still respond to your leads 24/7/365 in under 2 minutes, no matter the source or type. And yes, if your leads ignore you (don't you hate it when they do that) Aisa Holmes will continue to follow up with them for a year.

Same indistinguishable-from-human conversations you've come to love

Okay, so we're on the same page now right? Great. So let's get clear on one of the best parts about building your own ISA through Structurely's script customization.

And that is…... intelligence (of the artificial variety).?

Yes it's true, we're basically giving you unlimited flexibility to customizing your conversations -- you can customize

  • Questions
  • Answers
  • Transitions
  • Responses

But what happens when a lead says something you didn't account for in your scripts?

Let's imagine you've customized the following script:

Aisa Holmes: "What's your ideal timeframe to move?"
Lead: "I'll be returning from overseas for my last tour and looking for a home in 6-9 months"
Aisa Holmes: "Great! Happy to help you move by then."

(and so on, so forth)

It's an okay conversation, but not great, right? Well not to worry, because Aisa Holmes has been trained for this.

Not only does she use the scripts you tell her to, but she adds empathy, objection handling and the human touch  you've come to love about her, to your custom scripts as well. So let's take a look at that conversation again, here's how it would actually look in real life:

Aisa Holmes: "What's your ideal timeframe to move?"
Lead: "I'll be returning from overseas for my last tour and looking for a home in 6-9 months"
Aisa Holmes: "Great! We're appreciate helping veterans in any way we can and thank you for your service! We're happy to help you move by then."

(and so on, so forth)

This is just one aspect of intelligence Aisa Holmes will continue to use, on top of the new custom scripts you build with her. That's right, you get the best of both worlds - unlimited customization, and the human touch.

Nearly infinite customization options

"To infinity, and beyond!" - Buzz Lightyear -- But also Structurely's script customization

Buzz Lightyear

It's true, there are potentially unlimited possibilities you can choose to use when customizing your scripts.

Here's a few of the vocabularies you'll see to get you started:

  • Conditions: Things a lead could say or do in a conversation
  • Qualifiers: A question + answer combination
  • Response: A free floating message from Aisa Holmes
  • Transition: A message used to bridge messages together to flow better
  • Introduction: The first message Aisa Holmes starts with

Whew, that's a lot to learn. Don't worry though, because you can always tweak a pre-built script to your liking, without all the learning.

Tweak pre-built scripts to your liking

If you're like us, you really like our default, pre-built scripts ? (the one you've been using up until now). And we don't blame you, they're pretty awesome in our opinion :)

But maybe you just want to tweak a few things, without having to learn a whole new product, and start from scratch.

We've got you covered.

Simply duplicate an existing pre-built script, and tweak away!

Why is script customization such a big deal? ?

Stages, Smart Nurture, Tasks and Smart Drips, have all been cool features. But script customization takes the cake.

It gives you the ability to build an employee from scratch. And haven't you always wanted to build your own employee?

Not only that, we will constantly be adding new Qualifiers to scripts as we go (remember a Qualifier is a question + answer combo). Currently we support 20+ Qualifiers, but will be adding more and more regularly to give you even greater flexibility into what and how you ask and answer your leads.

And who knows, maybe someday we'll even be able to build the perfect script for our loan officer and lender friends in the wonderful world of mortgage :) (so if you know any, tell them about Structurely's new script customization!)

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