That’s right, Realtors.
Have you focused so much on lead generation that you have too many leads to handle?
If you generate BoomTown leads, this may be your world, considering they claim to 4x your database.
Generating a bunch of leads is excellent. You just have to be ready to handle them.
Plus, when it comes to converting those leads into actual customers, there are a few crucial factors you should keep in mind.
I’ll dig into those below and show you why our 2-way text and email conversations with your BoomTown leads matter.
Get your calendar ready to blow up.
When I say blow-up your calendar, I mean it in a great way. After all, you expect a solution like BoomTown to generate more leads that drive appointments.
That is why you decided to spin it up. So, when it delivers, you have to be prepared to maximize your time.
That doesn’t mean responding to leads at 2 am or missing out on spending quality time with your family.
It means booking more appointments with less of your time qualifying.
See where I am going here?
The only conceivable way to accomplish this is to leverage an automated solution that you can trust.
Keep the lead machine oiled.
So, let’s say you started with ten leads a month. Once your BoomTown solution delivers on the promise to 4x your database, you’ll be looking at 40 leads a month.
You know it takes between 6 to 8 touches to deliver a viable lead.
Do the math. That is around 300 touches from just this example alone.
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A ton of volume is a great problem to have if you’re ready for it.
It will be hard to keep your machine spinning on your own. Sure, you have a kick-ass team that can put their heads down and churn out quality work with the best of them. But, you like your team; you don’t want them to burn out after a few weeks.
That is why you’re here, reading this post. You want a solution that allows your kick-ass team to celebrate closing the most business in a month’s milestones rather than burn out.
The best way to keep that machine oiled and producing quality leads is to give your kick-ass team a little help. With automation.
Handle the rainy day leads.
Wouldn’t it be great if all the 4x more leads going into your database all became customers?
You and I both know that is not going to happen.
Hard as you’ll try, you’ll get ghosted. Some of the leads will respond a few times only to fall off the face of the earth.
You’re an intelligent Realtor; you’re going to focus on the leads that give you the best buying signals, and the rest will fall into the database abyss.
How many do you expect to rot in your abyss?
Yet, you paid for the leads that are now rotting in your database abyss. That burns!
You’ve caught up on the theme of this post by now. If you want to get the most out of those leads, you need automation.
Maintain your ROI
The last thing you want to do is pay for a solution like BoomTown just to burn through leads and not keep up.
After all, BoomTown is an investment into your future. So, you’ve got to make sure you’re maximizing your ROI to make it a good one.
The best way to maximize your ROI is to automate as much of the process as you can.
You’re only human. You need sleep, and you need to watch your children in their play or game. Those are basic human needs.
You can’t do it all without automating the process and leveraging best practices. You just can’t.
Let BoomTown generate your leads, and Structurely AI Assistant qualify them. Together, we’ll deliver you warm leads so you can spend your time closing rather than getting into the weeds with the 300+ touches we spoke about previously.
Plus, with those rotting leads in your abyss, just tag them with Struturely to push them into a 12-month nurturing plan.
We both know your customers make a move because of life events. With the nurturing plan, they’ll have your name front of mind when those life events happen.
Oh yeah, thanks to my buddy Jack Nicholson for a bit of inspiration for this post. His A Few Good Men character rang into my head as I thought of your leads screaming at you to be qualified. 📷
While Jack was great in that movie, I doubt he knows as much about the real estate industry as you do.
It’s time to leverage solutions you trust to ignite 2021 and automate the missing piece of your current process, lead qualification.