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Structurely Wins HousingWire’s 2021 Tech100 Award
Pete Jones
Director of Demand Generation
The annual HousingWire's HW Tech100 Real Estate award recognizes the most innovative technology companies in the U.S. housing sector - and this year, Structurely is among their winners!
With the changing dynamics of real estate, more and more companies are trying to stay ahead of these changes. Tech100 aims to provide a comprehensive list every year to help prospective homeowners identify partners with the best solutions available. The need for digital solutions such as automated payments, cloud-based platforms, and lead qualification solutions became abundantly clear over this past year, where manual processes still dominated in an industry where technology is necessary for success.
“Last year was unprecedented, but the take away from it is the case for automation and technology in the real estate industry. We’re honored for the Tech100 recognition and look forward to continuing to set the bar for innovation,” said Nate Joens, Co-Founder and Head of Innovation at Structurely.
Structurely’s customers trust them with their most valuable assets, their customers. That responsibility is taken very seriously and is reflective of the product enhancements rolled out over the past year.
They upgraded their AI Assistant to automatically switch in real-time when leads want to speak in Spanish. The additional bilingual conversation allows Realtors an increased opportunity to qualify leads and remove the language barrier.
Additionally, the company has added email messaging to work in conjunction with their traditional text messaging conversations. The combination of email and text messaging has doubled the engagement metrics for their customers and given buyers and sellers flexibility to communicate in a way that suits them best.
These enhancements are an example of Structurely's focus on innovation and building a stable, sustainable product and company their customers can trust and adore.
HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate, and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.
About Structurely
Structurely's conversational AI technology is leading the way in sales and marketing, structuring conversations to engage leads at scale. With two-way conversation, their AI Assistant engages online prospects, qualifies them for a personalized experience, and nurtures these lead relationships through intelligent engagement.
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