"I was found sitting on thousands of leads and there was no way to qualify these leads without wasting a lot of time."

Dan Armstrong

About the Keller Williams Legacy Case Study

We spoke with Dan Armstrong, a Team Leader for Keller Williams Legacy in San Antonio, Texas who was faced with a growing amount of cold leads and overwhelmed agents. Dan spoke to us about overcoming the struggles his team faced and how they now balance the continuous re-engagement of old leads and engagement of new leads.

Challenge v. Solution

The Challenge

“We were getting a lot of leads and a lot of agents were discouraged because the leads weren’t ready to buy or sell and they weren’t engaging with the agents, so we were having a lot of turnover. When agents got overwhelmed and couldn’t keep up with the leads they would turnover. I was sitting on thousands of leads and there was no way to qualify these leads without wasting a lot of time,” Dan said.

The Solution

With his new AI Assistant being able to engage leads in under 5 minutes and also re-engage cold leads, the solution was perfect for Dan and his team. After connecting the assistant to Zillow to engage incoming leads and sending over a list of 2,500 cold leads for the assistant to re-engage, a weight was lifted off his shoulders. “Onboarding was very easy and very quick and we had no hiccups whatsoever. Right off the bat the assistant connected with a lead and closed them,” Dan said.

Results

2,500

leads followed up

After connecting the assistant to Zillow to engage incoming leads and sending over a list of 2,500 cold leads for the assistant to re-engage, a weight was lifted off his shoulders.

Case Studies

Larry DeBerry
One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.

1,200

leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.

40%

engagement rate

In the last 16 months, Structurely's AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.

101

leads qualified

Structurely's AI Assistant handed off 101 qualified leads.

Chief Revenue @ WATTERS INTERNATIONAL REALTY
I lowered our customer acquisition cost by 300% and increased our agent happiness at the same time with Structurely.

240K

messages sent

In a year and a half, Structurely's AI Assistant sent just under 240,000 messages to over 17,900 leads.

20

closings a month

Structurely's AI Assistant helped sales reps close 20 deals a month across the team.

$80M+

pipeline generated

Structurely qualified 195 leads which influenced a pipeline of just over $80,000,000.

Roman Balandin
It worked better than the concierge service that I was using previously. We are converting past leads and clients that have been in our CRM 2-3 years.

70,000

messages SENT

Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.

70

days in a year saved

Structurely saved The Premier Group over 70 days in a little under a year.

47%

conversion rate

Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.

The Chord Real Estate Team
The Chord Real Estate team leveraged Structurely to connect with over 54% of their leads and send over 3,700 messages.

54%

RESPONSE RATE

Chord Real Estate team immediately saw the value in Structurely when 54% of leads began responding.

3,700

messages sent

Structurely saved The Chord Team valuable hours automating follow-up and qualification sending 3,700 messages in just a month.