"As soon as I saw Structurely and the AI Assistant, I fell in love with it."

Mark Santoyo, Broker/ Team Leader at RE/MAX Loyalty

About the RE/MAX Loyalty case study

If you’re not texting your leads you could be underutilizing one of real estate's most powerful tools. According to an Ellie May study, texting is a preferred method of communication and 76% of buyers believe texting speeds up the sales process. This isn’t anything we haven’t shared before, but after talking to Mark Santoyo, a Broker and Team Leader at RE/MAX Loyalty, he shared with us just how much texting and real estate technology has affected his business.

Challenge v. Solution

The Challenge

Before hiring the Structurely AI Assistant, Mark and his team were struggling to follow up with their leads. The process required too much reliance on his agents to set reminders and do the follow up which led to an unorganized and inefficient process. Leads weren’t being followed up with on a consistent basis and Mark didn’t have time to focus on establishing a lead follow up process, but he knew he needed a consistent and seamless process.

The Solution

After adopting Chime as their CRM, Mark heard about Structurely during a joint webinar with Chime. “As soon as I saw Structurely and The AI Assistant, I fell in love with it,” he said. Since Structurely seamlessly and directly integrates with Chime getting set up was nearly instant. Mark was able to immediately hire Structurely's A.I. Inside Sales Agent without spending time training them or establishing a lead follow up process. He now has peace of mind that all leads are being constantly communicated with and with a higher success rate.



lead engagement

The AI Assistant has also increased lead engagement by 33% just by using texting. Clients would rather text than call.


leads qualified

In two months since getting started, The AI Assistant, has engaged and qualified over 100 leads via messaging.

Case Studies

Larry DeBerry
One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.


leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.


engagement rate

In the last 16 months, Structurely's AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.


leads qualified

Structurely's AI Assistant handed off 101 qualified leads.

I lowered our customer acquisition cost by 300% and increased our agent happiness at the same time with Structurely.


messages sent

In a year and a half, Structurely's AI Assistant sent just under 240,000 messages to over 17,900 leads.


closings a month

Structurely's AI Assistant helped sales reps close 20 deals a month across the team.


pipeline generated

Structurely qualified 195 leads which influenced a pipeline of just over $80,000,000.

Roman Balandin
It worked better than the concierge service that I was using previously. We are converting past leads and clients that have been in our CRM 2-3 years.


messages SENT

Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.


days in a year saved

Structurely saved The Premier Group over 70 days in a little under a year.


conversion rate

Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.

The Chord Real Estate Team
The Chord Real Estate team leveraged Structurely to connect with over 54% of their leads and send over 3,700 messages.



Chord Real Estate team immediately saw the value in Structurely when 54% of leads began responding.


messages sent

Structurely saved The Chord Team valuable hours automating follow-up and qualification sending 3,700 messages in just a month.