"Of the leads that the AI Assistant is able to establish contact with, she is able to schedule about 50% of those appointments and turn those into real appointments,” he said. Not to mention that his lead volume has also increased by 50% since hiring the AI Assistant."

Chris Flores, RE/MAX Plus

About the RE/MAX Plus Case Study

Being a team lead or broker is a lot of work. Point blank. You’re working on building a team, following up with leads, making sure everything is efficient and running like a well-oiled machine. It is easy to spread yourself thin and want to be everywhere at once. When we talked to Chris Flores, a Team Leader at RE/MAX Plus, he recounted the same struggles of being a team leader. He was spending countless hours trying to be everywhere at once, so much so that he was only getting a few hours of sleep at night. He was trying to keep up with his leads and build a team at the same time. He knew he needed to get help if he wanted to grow.

Challenge v. Solution

The Challenge

For Chris, the most important part of his business was following up with all the leads and following up consistently. “Analysts have all agreed and said that, it's not on the first contact, but on average it's on the sixth or seventh contact that you actually are able to establish some type of communication with the lead. I needed someone to be able to do that,” he said.

The Solution

When Chris first came across the AI Assistant he was unsure about using Artificial Intelligence (A.I.) instead of a human. “I was hesitant about A.I. like most people will be about artificial intelligence technology. I was very skeptical about it. I thought it was gonna be a canned message and I was like I already have this, but I'm going to do it because I need to try something new and I did and you know, it's one of the best decisions I've made in a very long time. It's been great,” Chris said.



Lead Volume Increase

In the last few months, the AI Assistant has engaged and qualified hundreds of leads for Chris which has led to a significant number of appointments.

Case Studies

I lowered our customer acquisition cost by 300% and increased our agent happiness at the same time with Structurely.


messages sent

In a year and a half, Structurely's AI Assistant sent just under 240,000 messages to over 17,900 leads.


closings a month

Structurely's AI Assistant helped sales reps close 20 deals a month across the team.


pipeline generated

Structurely qualified 195 leads which influenced a pipeline of just over $80,000,000.

Larry DeBerry
One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.


leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.


engagement rate

In the last 16 months, Structurely's AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.


leads qualified

Structurely's AI Assistant handed off 101 qualified leads.

Roman Balandin
It worked better than the concierge service that I was using previously. We are converting past leads and clients that have been in our CRM 2-3 years.


messages SENT

Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.


days in a year saved

Structurely saved The Premier Group over 70 days in a little under a year.


conversion rate

Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.

The Chord Real Estate Team
The Chord Real Estate team leveraged Structurely to connect with over 54% of their leads and send over 3,700 messages.



Chord Real Estate team immediately saw the value in Structurely when 54% of leads began responding.


messages sent

Structurely saved The Chord Team valuable hours automating follow-up and qualification sending 3,700 messages in just a month.