In the modern world of sales, engaging with potential leads is both an art and a science. To drive conversions and grow revenue, companies must not only reach out to leads but do so at the right time, in the right way. With the rise of technology, artificial intelligence (AI) has revolutionized how businesses interact with leads, making the process more efficient and effective. Structurely’s Call AI and Text AI features are leading this innovation, helping sales teams improve response rates and follow-up calls in ways that feel seamless and natural.

The secret behind the success of Structurely’s AI features lies in its unique Text + Call + AI approach—engaging the lead via text message first and then following up with a call from the same phone number once the lead is ready. This process ensures that the outreach feels more human, less intrusive, and more in line with how people prefer to communicate today.

The Challenge of Low Response Rates in Sales

For many businesses, one of the biggest hurdles in converting leads into customers is the challenge of low response rates. Sales teams often invest significant time and effort into reaching out to leads, only to be met with silence. There are a few common reasons for this:

1. Busy Schedules: Leads are often too busy to answer cold calls or respond to emails right away, and these outreach efforts can be seen as interruptions.
2. Lack of Trust: Cold outreach from an unfamiliar number or email address may feel untrustworthy to some leads, making them less likely to engage.
3. Poor Timing: Sales teams might contact leads at the wrong time, when they’re preoccupied with other tasks and not in the right mindset to engage in a sales conversation.

How Structurely’s Text AI Improves Engagement

To address these challenges, Structurely’s Text AI offers a smarter way to initiate contact with leads. Rather than jumping straight into a phone call—which can feel abrupt—Text AI sends a text message to the lead first. This softer approach allows the lead to engage with the message on their own terms, in their own time. Here’s why this method is so effective:

1. Non-Intrusive Communication: Texting is a less disruptive form of communication compared to a phone call. People are more likely to check and respond to a text message than answer a call from an unknown number. This non-intrusive engagement increases the chances that a lead will respond and continue the conversation.
2. Higher Open and Response Rates: Text messages have significantly higher open and response rates compared to other forms of outreach, like email. According to industry statistics, the open rate for text messages is as high as 98%, and response rates can reach 45%. This makes texting a highly effective way to capture a lead’s attention.
3. Building Familiarity and Trust: By initiating the conversation with a text, Structurely’s Text AI builds familiarity with the lead. When the AI follows up with a phone call, it uses the same phone number that was used for the text, which reduces the likelihood of the call being ignored or flagged as spam. The lead already recognizes the number and has interacted with it, making them more receptive to the call.

The Power of Call AI: When Text Transitions to a Call

Once the lead is engaged and ready for a deeper conversation, Structurely’s Call AI steps in. The AI can transition seamlessly from text to call, picking up where the conversation left off. Since the lead has already interacted with the business through the initial text, the phone call doesn’t feel like a cold outreach—it’s a natural progression of the conversation.

Here’s how Call AI enhances the follow-up process:

1. Timely Follow-Up Calls: Call AI knows exactly when to follow up. After the lead responds to the text and shows interest, the AI automatically schedules and initiates a follow-up call at the right time, ensuring that no lead is left waiting or forgotten.
2. Human-Like Conversations: Structurely’s Call AI uses advanced natural language processing (NLP) to carry on conversations that feel human. Whether answering questions or asking for more information, the AI engages in a dialogue that feels organic and tailored to the lead’s needs.
3. Consistency and Familiarity: Because Call AI uses the same phone number as the Text AI feature, the outreach remains consistent and familiar to the lead. This builds trust and reinforces the relationship with the lead, making them more likely to continue the conversation and move toward conversion.

Benefits of Combining Call AI and Text AI

By combining the strengths of both Call AI and Text AI, Structurely offers a comprehensive solution to the common challenges of low response rates and missed follow-up opportunities. Some of the key benefits include:

1. Increased Engagement Rates: The initial text message serves as a more approachable way to engage with leads, leading to higher response rates and improved engagement overall.
2. Improved Lead Qualification: As Text AI begins the conversation, it can gather essential information from the lead, such as their level of interest, needs, and readiness to buy. This data is then used by Call AI to make the follow-up call more relevant and effective.
3. Enhanced Customer Experience: By engaging with leads in a way that feels natural and personalized, Structurely’s AI creates a better experience for potential customers. The AI-driven conversations are fluid, responsive, and tailored to the individual, which helps build trust and rapport.
4. Seamless Follow-Up Process: Sales teams no longer need to worry about missing follow-up opportunities. Structurely’s AI handles the process from start to finish, ensuring that leads are contacted at the right time and in the right way.

In an increasingly competitive market, businesses need innovative tools to stand out and engage leads more effectively. Structurely’s Call AI and Text AI offer a game-changing approach to lead engagement and follow-up. By starting with a text message and following up with a call from the same number, Structurely ensures that every lead is handled with care, consistency, and precision. This strategic use of AI not only improves response rates but also enhances the overall customer experience, leading to more successful conversions and long-term growth.