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Drip Campaign
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A drip campaign is a marketing strategy that automates a series of pre-scheduled communications (often emails or text messages) sent to leads over time, based on their actions or stages in the sales process. Structurely’s AI integrates drip campaigns by automatically sending tailored, engaging follow-up messages to leads at strategic intervals. These messages keep prospects engaged, nurture them through the sales funnel, and can include reminders, value propositions, or offers, improving the chance of conversion. The AI adapts the content based on the lead’s behavior and interaction history, ensuring personalized outreach at every step.
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