Win more mortgage deals by letting AI respond, follow up and qualify your new and old raw mortgage leads

AI-powered sales conversations designed to convert mortgage leads.

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Hey {name}! This is {bot_name}, I'm an assistant with {agent_name}. Thanks for contacting us regarding your mortgage on {lead_source} 🙂. I wanted to shoot you an email here but you might also receive another message from us elsewhere. What type of loan are you looking for? VA, Conventional, FHA, etc...
Sent by AI assistant

I need a conventional loan.

Sent by Lead
Getting the right type of loan for your needs is important! We'd be happy to discuss those options with you more. And how do you plan on using the property? As an investment, vacation rental, or primary residence (or maybe something else)?
Sent by AI assistant

I'm going to drive this vehicle for personal usage.

Sent by Lead
Got it! And what locations are you looking in?
Sent by AI assistant

I'm looking in Iowa.

Sent by Lead
We'll send you some properties around there. There are just a few more questions we have to get all the info we need. 1. How do you plan on using the property? As an investment, vacation rental, or primary residence (or maybe something else)? 2. What locations are you looking in? 3. What's the price range of the properties you're looking at?
Sent by AI assistant

I like 3 bed, 3 bath properties under 200k.

Sent by Lead
Ok, got all that down. What's the price range you're looking at properties in?
Sent by AI assistant

$200K to $300K.

Sent by Lead
We'll put together some listings in that range!
Sent by AI assistant
This is a great start, thanks for this info! Now I had just a few more questions about the loan you're looking for 🏦 How much would you like to use for a down payment?
Sent by AI assistant

I'll use a down payment of $40,000

Sent by Lead
That's great! Thanks for letting us know you're considering putting that much down. And what is your approximate credit score?
Sent by AI assistant

I've got a credit score of 720.

Sent by Lead
Thanks! That'll help us determine what's available for your loan.
Sent by AI assistant
Looks like we've got a lot of great info to use to put together some loan options. I'd love to get just a little bit more info from you if possible. Do you currently own your own home, and if so would you need to sell it before you purchase a new one?
Sent by AI assistant

I need to sell before I buy.

Sent by Lead
Understood. We'll want to make sure to get your property sold before you're in your new home then! Are you already committed to any other real estate agent?
Sent by AI assistant

I'm not working with an agent.

Sent by Lead
Perfect, we would love to introduce one of our agents to you! And are you already working with any other loan officers at this time?
Sent by AI assistant

I'm not working with a lender.

Sent by Lead
Wonderful, our team would love to work with you! The loan process can be tricky, I'll have my associate follow up with you shortly to be sure you're all set with the info you need! If you have anymore questions just let me know, otherwise have an awesome day!
Sent by AI assistant
Trusted by more than 10k reps across North America


Use Cases

Instant response, follow-up long-term, and qualification for new home loan and refinance leads

New Home Loan

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New Home Refinance

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Old Home Loan Revival

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Old Home Refinance

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How Structurely Works

Structurely works 24/7/365 to engage, qualify and nurture your leads until ready to take the next step

Best-in-Class Real Estate Scripts

Access our library of hundreds of pre-built real estate scripts and drip campaigns for buyers, sellers, investors and everything in between

Scripts that Qualify 17% of Leads

Trained on millions of conversations, we know exactly what converts and have built the highest converting messaging into our scripts and drip campaigns

Drip Campaigns with 57% Response Rate

We know what messages get responses. GIFs, nudge messages, emojis and the right cadences are all done for you with Structurely drip campaigns.

Access Premium Coaching Scripts

Don't like Structurely's default scripts? Use expertly written scripts like Hatch ISA or others to get even more from Structurely.

Key Features of Our Conversational AI Platform

Multi-Channel Communication

Text message and email messaging combined for the highest conversion rates

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Script Customization

Create custom scripts that match your brand and sales process

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Appointment Setting

Get high-quality leads scheduled with your sales team

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Analytics & Reporting

Drill deep into conversion metrics, get custom reports, and perform bulk actions

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Mobile App

iOS or Android app alerts you to hot leads instantly, anywhere

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We Integrate With Your CRM

Integrate Structurely and your CRM with one-click, then manage your qualified leads without ever logging into Structurely


Structurely Users Average a 21x Return on Investment

I lowered our customer acquisition cost by 300% and increased our agent happiness at the same time with Structurely.


messages sent

In a year and a half, Structurely's AI Assistant sent just under 240,000 messages to over 17,900 leads.


closings a month

Structurely's AI Assistant helped sales reps close 20 deals a month across the team.


pipeline generated

Structurely qualified 195 leads which influenced a pipeline of just over $80,000,000.

Larry DeBerry
One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.


leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.


engagement rate

In the last 16 months, Structurely's AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.


leads qualified

Structurely's AI Assistant handed off 101 qualified leads.

Roman Balandin
It worked better than the concierge service that I was using previously. We are converting past leads and clients that have been in our CRM 2-3 years.


messages SENT

Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.


days in a year saved

Structurely saved The Premier Group over 70 days in a little under a year.


conversion rate

Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.

The Chord Real Estate Team
The Chord Real Estate team leveraged Structurely to connect with over 54% of their leads and send over 3,700 messages.



Chord Real Estate team immediately saw the value in Structurely when 54% of leads began responding.


messages sent

Structurely saved The Chord Team valuable hours automating follow-up and qualification sending 3,700 messages in just a month.

Close More With Structurely

Convert 17% of leads to qualified appointments with Structurely

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