Horse Power Brands
Scalable AI Integration
A phased approach to incorporating AI into your company's workflow.
Overview

This proposal sheds light on the potential for Horse Power Brands to change the game for its franchisees. The following outlines an executive vision and strategy to implement AI intentionally across 8 brands, 400 franchise locations, and 4 CRMs.
Text + Call + AI

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Problem
The current human-powered workflow fails to inspire confidence among franchisees in driving consistent, high-quality engagement at scale.
Our Solution
Structurely restores control by integrating smart, scalable AI solutions that perform consistent human-like engagement.
Listen to one of our AI conversations with a real lead.
Strategy

Conduct a pilot to demonstrate the AI's effectiveness in your workflow.
Develop an onboarding experience using the custom HorsePower Brands Accelerator Toolkit.
Organize a roadmap for seamless integration of AI with multiple CRM systems.
Prepare training and marketing materials for each franchise brand.
Create and align AI scripts to each brand and franchisee.
Gather feedback from franchisees regarding the onboarding process and training materials.
Roadmap

This high-level roadmap outlines phases to achieve adoption of the AI via integration development and custom onboarding.
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Phase 1
  • Compliance setup for each franchise: ensure each franchise has opt-in consent or a disclaimer on all forms of communication.
  • Initial 6-month pilot with Acculynks and select franchisees to support custom development of Structurely AI integration.
  • Enhance existing AccuLynks integration.
  • Develop integration with ServiceTitan for broader franchisee support.
  • Onboard select ServiceTitan users for beta testing the new integration.
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Phase 2
  • Expand franchisee group by providing the Accelerator Toolkit, incentivizing more ServiceTitan users to onboard.
  • Develop integration with RealGreen to support additional brands and franchises using this CRM.
  • Continue onboarding franchisees using AccuLynks and ServiceTitan.
  • Conduct compliance setup for each franchisee
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Phase 3
  • Onboard a select group of franchisees into the new RealGreen integration with refined scripting and custom onboarding.
  • Develop integration with the Home Grown system to support additional brands and franchises using this CRM.
  • Continue marketing to and onboarding franchisees using all existing integrated CRMs.
  • Conduct compliance setup for each franchisee
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Phase 4
  • Onboard a select group of franchisees into the new Home Grown system integration with refined scripting and custom onboarding.
  • Continue onboarding franchisees using all available integrated CRMs across all 8 brands and 400+ locations.
  • Conduct compliance setup for each franchisee
Team

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Corey Anspach
Director of Sales
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Andrew Dickelman
Chief Revenue Officer
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Dean Kooiman
Chief Technology Officer
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John Eggers
Director of Client Success
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Kristin Reece
Conversational Success Manager
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Nate Joens
Chief Innovation Officer
Next Steps

1
Mutually Execute Contract
2
Complete Readiness Checklist
3
Schedule Kick-Off Meeting
References

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Matthew Dreier
Solutions Architect
mdreier@astrawatt.solar
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Dominic Caminata
CEO & Founder
dcaminata@grossouniversity.com
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Kevin Booth
Owner
kbooth@agenf.com
    Pricing

    20-99 Locations
    $399/mo
    6 Month Pilot
    Pricing per location
    Calls, Texts & Emails
    250 Leads/mo/location
    CRM Integration Development
    100-199 Locations
    $349/mo
    Pricing per location
    Calls, Texts & Emails
    250 Leads/mo/location
    CRM Integration Development
    200+ Locations
    $299/mo
    Pricing per location
    Calls, Texts & Emails
    250 Leads/mo/location
    CRM Integration Development

    All Plans Also Include

    3 Month Drip Campaigns
    Pre-Built & Custom Scripts
    Personalized Onboarding

    Disclaimer: Additional compliance and pass along charges to be incurred. For a detailed breakdown of fees, pricing, and other relevant terms for all plans, please consult section Supplemental Terms for Business Customers of our Terms of Use Policy.

    Thank you.