In this video, the “Structurely AI Assistant” discusses the challenges businesses face in maintaining personal relationships with leads and customers due to the impersonal nature of communication. The speaker introduces Structurely, an artificial intelligence company, as a sales assistant designed to help businesses be more human and reliable. The assistant promises to message leads and customers on behalf of businesses, ensuring no customer slips through the cracks and follow-ups are never forgotten. Structurely takes pride in caring about the conversation and building relationships, making businesses more consistent, flexible, and fun.