Lead Follow-up & Qualification, Done for You

Structurely follows up with leads over a year, then engages in two-way conversations that turns 17% of old and new leads into qualified sales opportunities

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One-Click Integration with Your CRM

Enroll leads, view and take over conversations and see all Structurely data right within your CRM

How Structurely Works

Structurely works 24/7/365 to engage, qualify and nurture your leads until ready to take the next step

Better Lead Conversion
for Your Industry

Structurely is tailored to your specific industry for long-term follow-up, and authentic, high converting, two-way conversations

Real Estate

Follow up with buyers, sellers, and investors within two minutes - 24/7/365


Engage new insurance leads, re-engage customers with lapsed policies, revive old leads, and more


Instant response, follow-up long-term, and qualification for new home loan and refinance leads


Immediately follow up with potential tenants to qualify opportunities

Use Cases for Nearly
Any Type of Lead

New leads, old leads, buyers, sellers, investors, recruiting and everything in between. Structurely has pre-built use cases that cover you.

Real Estate

New Buyer Property Inquiry

Respond instantly, day or night, to potential homebuyers and begin qualifying conversations

See use case

Old Home Loan Revival

Revive dormant leads who inquired about a home loan with follow-up messages and a two-way qualifying conversation over text message and email

See use case
Hey {name}! This is {bot_name}, I'm an assistant with {agent_name}. Thanks for contacting us regarding your mortgage on {lead_source} 🙂. I wanted to shoot you an email here but you might also receive another message from us elsewhere. What type of loan are you looking for? VA, Conventional, FHA, etc...
Sent by AI assistant

I need a conventional loan.

Sent by Lead
Getting the right type of loan for your needs is important! We'd be happy to discuss those options with you more. And how do you plan on using the property? As an investment, vacation rental, or primary residence (or maybe something else)?
Sent by AI assistant

I'm going to drive this vehicle for personal usage.

Sent by Lead
Got it! And what locations are you looking in?
Sent by AI assistant

I'm looking in Iowa.

Sent by Lead
We'll send you some properties around there. There are just a few more questions we have to get all the info we need. 1. How do you plan on using the property? As an investment, vacation rental, or primary residence (or maybe something else)? 2. What locations are you looking in? 3. What's the price range of the properties you're looking at?
Sent by AI assistant

I like 3 bed, 3 bath properties under 200k.

Sent by Lead
Ok, got all that down. What's the price range you're looking at properties in?
Sent by AI assistant

$200K to $300K.

Sent by Lead
We'll put together some listings in that range!
Sent by AI assistant
This is a great start, thanks for this info! Now I had just a few more questions about the loan you're looking for 🏦 How much would you like to use for a down payment?
Sent by AI assistant

I'll use a down payment of $40,000

Sent by Lead
That's great! Thanks for letting us know you're considering putting that much down. And what is your approximate credit score?
Sent by AI assistant

I've got a credit score of 720.

Sent by Lead
Thanks! That'll help us determine what's available for your loan.
Sent by AI assistant
Looks like we've got a lot of great info to use to put together some loan options. I'd love to get just a little bit more info from you if possible. Do you currently own your own home, and if so would you need to sell it before you purchase a new one?
Sent by AI assistant

I need to sell before I buy.

Sent by Lead
Understood. We'll want to make sure to get your property sold before you're in your new home then! Are you already committed to any other real estate agent?
Sent by AI assistant

I'm not working with an agent.

Sent by Lead
Perfect, we would love to introduce one of our agents to you! And are you already working with any other loan officers at this time?
Sent by AI assistant

I'm not working with a lender.

Sent by Lead
Wonderful, our team would love to work with you! The loan process can be tricky, I'll have my associate follow up with you shortly to be sure you're all set with the info you need! If you have anymore questions just let me know, otherwise have an awesome day!
Sent by AI assistant
Conversation Example

Your New Lead Conversion Machine

Structurely converts 17% of leads to qualified appointments, with these features that cover your entire business:

Engage New Leads

Turn new lead inquires into qualified appointments with 24/7/365 coverage

Nurture Dormant Leads

You have dead leads in your CRM. Structurely revives them with follow-ups and qualifying conversations

Automated Long-Term Lead Follow-up

Most salespeople stop following up after 3 attempts. Structurely follows up 60+ times via text and email over a year

Get Qualified

Leads are turned into qualified appointments on your calendar

Qualified Leads

Don’t waste another second on dead-end leads. We pass along only the most qualified and promising prospects

Gain Insights and Analytics

Slice and dice your lead conversion data like never before with conversational analytics

Streamline Your Lead Conversation Workflow

Structurely integrates seamlessly into your existing workflows, running automatically in the background. With no additional effort, you’ll generate more qualified leads than ever

Streamline Your Lead Conversion WorkflowStreamline Your Lead Conversion Workflow
Enroll contacts into Structurely
Structurely engages, nurtures and qualifies using your scripts and follow-up
You see the full conversation in your CRM

Structurely Users Average a 21x Return on Investment

Larry DeBerry
One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.


leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.


engagement rate

In the last 16 months, Structurely's AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.


leads qualified

Structurely's AI Assistant handed off 101 qualified leads.

I lowered our customer acquisition cost by 300% and increased our agent happiness at the same time with Structurely.


messages sent

In a year and a half, Structurely's AI Assistant sent just under 240,000 messages to over 17,900 leads.


closings a month

Structurely's AI Assistant helped sales reps close 20 deals a month across the team.


pipeline generated

Structurely qualified 195 leads which influenced a pipeline of just over $80,000,000.

Roman Balandin
It worked better than the concierge service that I was using previously. We are converting past leads and clients that have been in our CRM 2-3 years.


messages SENT

Before starting with Structurely, agents weren’t reaching out within the first 2-5 minutes.


days in a year saved

Structurely saved The Premier Group over 70 days in a little under a year.


conversion rate

Since using Structurely The Premier Group New Jersey’s engagement rate went from 10% to 47%.

The Chord Real Estate Team
The Chord Real Estate team leveraged Structurely to connect with over 54% of their leads and send over 3,700 messages.



Chord Real Estate team immediately saw the value in Structurely when 54% of leads began responding.


messages sent

Structurely saved The Chord Team valuable hours automating follow-up and qualification sending 3,700 messages in just a month.

Close More With Structurely Today

Convert 17% of leads to qualified appointments with Structurely

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Hundreds of Resources to Help Your Business

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Customer Journey
Sep 20

Secrets of Closing the Sale: 3 Strategies Every Sales Rep Needs in their Playbook


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