Real Estate
Nov 13

Structurely's Personable Chatbot Will Cultivate Your Leads - Inman Technology Review

Nate Joens

Nate Joens

Co-founder, head of innovation

Aisa Holmes was recently up for a performance review, thanks to Craig Rowe, the Inman News Staff Writer in charge of performing Tech Reviews on the latest in real estate technology.

And the results? 3 of 5 stars ⭐️⭐️⭐️.

Here are some of the key takeaways from one of the most well versed real estate technology critiques in the industry:

"Software works with an array of chat platforms and prospecting tools to help agents achieve better control of online lead generation."
"App's chabot, Aisa Holmes, can respond to negative and positive situations mentioned by prospects, adding a rare personal touch to the AI experience."

Craig dives in deeper to the technology review. He was especially impressed with the ability Aisa Holmes to empathize with leads saying, "The bot will respond with condolences if a person mentions in a chat or message that a divorce, death or disease is the reason for moving. It’s a nice touch."

“The bot will respond with condolences if a person mentions in a chat or message that a divorce, death or disease is the reason for moving. It’s a nice touch.”
“The bot will respond with condolences if a person mentions in a chat or message that a divorce, death or disease is the reason for moving. It’s a nice touch.”

Craig dives in deeper to the technology review. He was especially impressed with the ability Aisa Holmes to empathize with leads saying,

"The bot will respond with condolences if a person mentions in a chat or message that a divorce, death or disease is the reason for moving. It’s a nice touch."
"Unlike chatbots that live only in Facebook Messenger or your website, Structurely’s Aisa Holmes can flit about between several platforms and also chat with leads from realtor.com. and more"


The one concern the review brings to attention?

"Bots still require manual intervention to close leads, so make sure you remain active in that respect."


It's a valid concern as any! Of course we still want you as an agent, team leader or broker to step in to conversations with leads you see most fit for your time. AI isn't about replacing you as the agent, but rather to make your time go further so you can spend more time closing and less time qualifying your leads.

That's why so much time and effort is poured into the HomeChat Dashboard. And Craig agrees in his review, saying:

"Inside the app, users will find everything they need to oversee information about their leads."
"There’s a clean, well-designed three-column user interface (UI) that manages conversations by lead name, chat specifics and chat milestones."
"There’s a clean, well-designed three-column user interface (UI) that manages conversations by lead name, chat specifics and chat milestones."

But we realize as an agent, you're constantly on the go. So the HomeChat Dashboard comes with a companion app, so Aisa Holmes is always with you always.

The review states:

"Structurely’s companion apps for both iPhone and Android systems look even better than the browser version, with vivid color-coding and clear, broad buttons and mobile-friendly icons and layouts."

We here at Structurely believe in giving you the power to scale and grow your business by enabling 1-to-1 conversations with all your online leads. Then empowering you with simple yet sophisticated technology to control and manage every aspect of your lead pipeline, all the way from first engagement via Aisa Holmes to setting an appointment. Because let's face it, following up with leads is hard and as Craig puts it in his closing remarks of the review:

"I do believe software like the one backing Structurely and others of its ilk can do a great job automating much of what irks or burdens agents: lead follow-up."

You can read the full Inman Tech Review Here

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