But, your automation cannot be canned, it needs to be authentic and personalized. Not just with a first-name personalized field - Hello Tom - it needs to personalized throughout your messaging.
Then, it is a best practice to segment your data and tailor your lead responses to their specific needs. If they’re just kicking the tires and not seriously looking to buy in the next 60 days your response to that lead will be different than those who are looking to buy now.
Well, how the heck do you do that and still meet capacity?
Other than adding in segmenting and personalization you also have to respond quickly when your lead takes the time to respond, as detailed above.
We’d suggest you add in conversational text messaging. Messaging that is not only responsive but also personal.
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She has authenticity and empathy built into her scripts that react to the conversation with humanlike tendencies.
Technology is great. It solves many capacity issues and makes your ISA team more effective. But, it can also cause problems if you’re not focusing on the authenticity of your messages. After all, authentic automation leads to more authentic answers that allow you to maintain relationships and win more business in the long run.
Your customers can sniff out an automated email that lacks authenticity. In order to add to your real estate pipeline you need not send them a canned message
So, just sending them a canned message is not going to get more leads into your real estate pipeline.