RE/MAX Loyalty
August 28, 2023
Case Study

“As soon as I saw Structurely and the AI Assistant, I fell in love with it.”

Mark Santoyo, Broker/ Team Leader at RE/MAX Loyalty

If you’re not texting your leads you could be underutilizing one of real estate’s most powerful tools. According to an Ellie May study, texting is a preferred method of communication and 76% of buyers believe texting speeds up the sales process. This isn’t anything we haven’t shared before, but after talking to Mark Santoyo, a Broker and Team Leader at RE/MAX Loyalty, he shared with us just how much texting and real estate technology has affected his business.

The Challenge

Before hiring the Structurely AI Assistant, Mark and his team were struggling to follow up with their leads. The process required too much reliance on his agents to set reminders and do the follow up which led to an unorganized and inefficient process. Leads weren’t being followed up with on a consistent basis and Mark didn’t have time to focus on establishing a lead follow up process, but he knew he needed a consistent and seamless process.

The Solution

After adopting Chime as their CRM, Mark heard about Structurely during a joint webinar with Chime. “As soon as I saw Structurely and The AI Assistant, I fell in love with it,” he said. Since Structurely seamlessly and directly integrates with Chime getting set up was nearly instant. Mark was able to immediately hire Structurely’s A.I. Inside Sales Agent without spending time training them or establishing a lead follow up process. He now has peace of mind that all leads are being constantly communicated with and with a higher success rate.

The Results


lead engagement

The AI Assistant has also increased lead engagement by 33% just by using texting. Clients would rather text than call.


leads qualified

In two months since getting started, The AI Assistant, has engaged and qualified over 100 leads via messaging.

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