The DeBerry Team of Keller Williams
August 28, 2023
Case Study

“One of the first conversations I watched was one of the leads that the Assistant responded to. I think the conversation went on for at least 15 minutes. I was amazed. It was like 11 p.m. or 12 a.m., I was in bed watching this conversation. It was really cool. I really enjoyed it because they thought they were talking to a regular person.”

Larry DeBerry

The DeBerry Team of Keller Williams has roots that go as far back as 1975 when Roxanne DeBerry, the Team Lead, started working as a Realtor. Throughout the years they’ve valued relationships and have built a network that transcends decades of referrals from the generations of northern Dallas buyers and sellers. Their team has grown to 2 buyer agents, 1 seller agent (Roxanne), and 4 support members to round out their family-run business.

The Challenge

The DeBerry Team had a common problem, they needed help getting to their leads in a timely manner. They knew the expectation to get to their online leads in under two minutes but knew they were nowhere near meeting it. They explored adding an ISA to their team but decided against it because they did not have the infrastructure to allow for success in that role.

The Solution

Larry DeBerry, their marketing manager, initially heard of Structurely on Google when he searched for lead qualification options. He called Structurely to explore the possibilities and ultimately asked for a referral to another high performing Keller Williams team. With the referral in hand, the DeBerry Team turned on their Assistant aimed to solve their initial speed to lead and speed to response problems.

The Results


leads handled

The DeBerry Team leveraged Structurely to connect with more than 1,200 leads. More than 55% came in after hours.


engagement rate

In the last 16 months, Structurely’s AI Assistant has sent 15,000 messages, with an overall engagement rate of just under 40%.


leads qualified

Structurely’s AI Assistant handed off 101 qualified leads.

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