Nate Joens and Robbie Trefethren discuss the importance of authentic automation for effective lead conversion. Robbie shares his expertise in lead conversion and introduces the concepts of speed to lead and speed to response. They also emphasize the value of giving leads permission to say no and engaging in deep conversations to build relationships and earn their loyalty. Robbie also discusses the limitations of safe searches and the importance of focusing on actively engaged and responsive leads. The speakers share their experiences using automated follow-up campaigns and the benefits they have seen in terms of increased contact rates and efficiency. They also discuss how their automation plans can be used for existing leads and provide resources for learning more about their products on their websites.